Top 10 Emotive Issues

Narendra Modi leads Rahul Gandhi by 7 percentage points among male voters and lags him by 5 percentage points among female voters on emotive issues.

The results of the Open/C-Voter exclusive survey are based on interviews of 10,136 randomly selected respondents across India. The first round of interviews was conducted between 14 January and 5 February 2013. This was followed up with detailed interviews of 1,715 respondents, between 6 February and 9 February 2013.

The basis for this ‘leadership’ research (along with the Issues and political support parameters) is the weekly CTS (C-Voter Tracking Survey), which has now been running for the fifth consecutive year, starting immediately after the 2009 Lok Sabha elections. CTS has conducted and analysed close to half a million interviews at the state and national levels, which makes it the largest in any tracking survey of its kind.

Samples collected during this survey are nationally representative, selected randomly by CATI (computer-aided telephonic interview) across 28 states in India. Once the respondents are randomly selected across the country, their demographic profile is obtained directly from them, and the responses are weighted to take care of any imbalances in the sample. The data is weighted to the known demographic profile of the state as per the 2001 census. Thus, the calling data fully covers India, both geographically and demographically. The margin of error is +/- 3% at the national level and +/- 5% at the regional level.

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