BCCI Gives Rs 7.5 Lakh Match Fee Boost for IPL Players

After a Rs 93 lakh deficit in 1993, the Board of Control for Cricket in India (BCCI) has seen better times, thanks to its ability to command a higher price from the market, especially from the global media rights. The big breakthrough was made in 1999 when under the stewardship of Jagmohan Dalmiya, the public broadcaster Prasar Bharati was given the media rights for Rs 230 crore for five years. And in 2002 the BCCI introduced the Central Contract and match fee for its senior team, match fee in the domestic tournaments and allocated something for the juniors. After three decades, the BCCI’s media rights income for five years is Rs 5,963 crore and the IPL media rights has shot up for the 2023-2027 cycle to close to Rs 50000 crore. But the good development was the BCCI showing its readiness to share money with the players, men and women, retired cricketers and their spouses. India’s women cricketers at the national level get the same match fee and allowances as the men and they also compete in the Women’s Premier League. The BCCI has now extended the match fee to the IPL with the franchises told to set aside Rs 12.5 crore with each player in the XI to get a sum of Rs 7.5 lakh per match. The BCCI and IPL are the big brands in India’s sports canvas, and the authorities have responded in many ways to look after its constituency, the players in particular. The Rs.7.5 lakh match fee is meant to assuage the feelings of the players who are not among the high-price-band cricketers and also the uncapped (not playing for India) players who generally get Rs 20 lakh. (By G Viswanath)

Does Influencer-Marketing Help Brands?

With the creator economy in India experiencing significant growth, driven by a multitude of platforms and an expanding community of tech-savvy individuals, influencer-marketing has proved to be the fulcrum for brands to succeed. The influencer-marketing industry is expected to grow by 25% annually. Influencer.in, a well-known influencer platform in the country in association with Social Beat, has just come out with Influencer Marketing Report 2024, its fourth edition. Significantly enough, the report finds the rise of mid-tier influencers. While Instagram has emerged the top choice for both creators and brands, LinkedIn appears to have a low adoption rate among creators at 4.4%. This is in sharp contrast to a 19.5% adoption rate by brands, which use LinkedIn for influencer marketing. Brands have now to go that extra bit to onboard creators to this platform, especially those capable of delivering professional content. The report has articulated the need for brands to recognize the underutilization of YouTube Shorts, with 75% of creators using short-form content for engagement. Today, over 40% of brands spend more on influencer-marketing. Yet, budgetary constraints limit the partnership between the creators and brands. “There is a need for brands to move beyond transactional relationships, recognize the power of creators and empower them with creative freedom,” the report said. If this has to happen, the creators have to align with brand objectives while showcasing their unique value proposition for more authentic and engaging campaigns. The key for a rewarding relationship between creators and brands lies in being adaptable, innovative and aligned with the values of an increasingly discerning audience, according to the report. Together, as Helen Keller said, they can do so much! (By KT Jagannathan)

RG Kar Incident Casts Shadow Over Durga Puja, Music Industry Fears Covid-Era Woes

As Durga Puja, the most anticipated festive season in West Bengal, approaches, the Bengali music industry finds itself in a precarious position, haunted by memories of the Covid-19 pandemic. The recent RG Kar Medical College incident has sparked a wave of concern, resulting in the widespread cancellation of events and programmes. Several prominent singers, music bands, and musicians have voiced their worries as the festive period, usually a time of high earnings, now faces a grim scenario. One of the key voices from the industry, renowned singer Jojo, expressed her anguish over the unfolding situation. According to her, people often think that musical events are merely entertainment, not realizing that these shows provide income to a wide array of people—from backstage crew members to sound engineers and support staff. Echoing her sentiment, celebrated singer Lopamudra Mitra highlighted the impact on young musicians who often accompany established artists during live performances. She further mentioned that many budding talents rely on the festive season to showcase their skills and gain exposure. Veteran singer Rupankar Bagchi raised concerns about the inconsistency in policies, where television productions are continuing uninterrupted, with channels banking on new content for the festive period, but music and cultural shows are being singled out. It’s not just the music industry that’s bearing the brunt. The local theatre industry, popularly known as “Jatra,” is also witnessing a steep decline in sponsorship and participation. The Bengali music and cultural community is now grappling with the fallout of these developments, fearing long-term repercussions. (By Tanya Bagchi)

MVA Plans To Checkmate CM Shinde On His Home Turf

The Maha Vikas Aghadi (MVA) of the three main opposition parties in Maharashtra is in search of a formidable candidate who can take on chief minister Eknath Shinde in his home constituency of Kopari-Pachpakhadi in Thane city. Shinde has been representing this assembly seat since it was created in 2009. This being a traditional Shiv Sena stronghold, a keen fight will be seen for the first time in many years here. Under the unified Sena, Thane had been a virtual monopoly of the party. However, Shinde broke away from the parent party in 2022, taking along many legislators and corporators. This will be the first trial of strength between the two Sena’s with the Maharashtra Navnirman Sena standing by Shinde, making his position stronger. At the same time, the Sena led by Uddhav Thackeray has proved again and again over the past two years that its popularity is not reduced much in the Mumbai-Thane belt, which controls nearly 75 seats in the 288-member assembly. Uddhav and his followers have vowed to make Shinde bite the dust, calling him a traitor. In retaliation, Shinde and his mentor late Anand Dighe are now projected as protectors of Hindutva. The ‘Laadki Bahin’ scheme launched by Shinde is proving extremely popular and is expected to reap bonus for himself and the Mahayuti alliance. Realising the possibility, the MVA has decided to mount a challenge for Shinde on his home turf. (By Dilip Chaware)

Odisha Governor Raghubar Das, Keen To Enter Active Politics Once Again

Amidst Jharkhand poll buzz, speculation is now rife that Odisha governor Raghubar Das is now gearing up to contest the Jharkhand Assembly election. This speculation is gaining ground as Assam chief minister Hemanta Biswa Sarma who is election in-charge for Jharkhand, met Odisha Governor at Raj Bhavan along with Odisha chief minister Mohan Charan Majhi. Separately even former Vice President M Venkaiah Naidu met Governor Das. This meeting of senior BJP leaders with Governor Das is what is giving credence to the rumours that Das is naturally keen to return to active politics. Though the Assam CM said his meeting with Governor Das has nothing to do with the Jharkhand election, it now seems imminent that Das will give up his governorship and return to politics. Governor Das who is considered a power centre in Jharkhand took up the Odisha Governor post as a stop gap arrangement. He represents Jamshedpur East constituency from where he won five consecutive times till 73-year old BJP rebel MLA Saryu Roy defeated him by a margin of 15,000 votes as an independent in 2019. Effectively, it means Odisha will get a new governor. (By Sangram Mohanty)

Aaditya Thackeray’s Clout Increases With Mumbai University Senate Poll Win

The Shiv Sena led by Uddhav Thackeray has been placed in a firmer position to demand most assembly seats in Mumbai following its youth wing’s spectacular victory in the Mumbai University senate election held a couple of days ago. The outcome has enhanced Aaditya’s clout and his party’s prospects for Mumbai. Over the years, the Sena has been a dominant political player in Mumbai, relegating the BJP to a secondary position when both were together. Since the Sena split in 2022, it was felt that the party will be weakened considerably. However, Uddhav has established that its popularity is hardly affected. The Sena won the legislative council election from the Mumbai Graduates’ constituency with a solid margin earlier this year. The win in the senate election has endorsed the fact that the Maharashtra chief minister Eknath Shinde’s Sena faction has failed to make its mark in Mumbai in spite of the fact that several MLAs and corporators had followed Shinde out of the party. The three-party Maha Vikas Aghadi swept the Lok Sabha election in Mumbai and Maharashtra, sending alarm signals for the saffron Mahayuti alliance. The senate election was a fight between the Sena (UBT) and the Akhil Bharatiya Vidyarthi Parishad, under the Sangh Parivar. Raj Thackeray’s Maharashtra Navnirmal Sena’s youth wing and other student organisations had kept away from the prestigious election. (By Dilip Chaware)

Meiyazhagan: An Overnight Bus Ride That Makes For Amazing Cinema

The oft debated question, can meaningful cinema entertain? Or intended pure entertainment be meaningful?  Suriya and Jyotika’s home production 2 D Entertainment‘s  just released Meiyazhagan is sure to raise this debate all over again till the next Mega extravagant film comes along to zap film buffs with the scale of spend. Director Premkumar has taken 6 long years after the super success of 96, a Trisha and Vijay Sethupathi led, literally one night stand when they meet and relive their now ended love story. Meiyazhagan is the one night story of Arulmozhi( Arvind Swami in a riveting, unforgettable performance ) who travels home in the Needamangalam bus, to his native village from where he was unexpectedly hounded out when his ancestral home was willed to his sisters. The trip is made memorable by meeting Karthi the hail fellow well met, cheer and bonhomie maker.  Malayalam cinema’s “almost there” super star Tovino Thomas feels Meiyazhagan is the leitmotif of meaningful cinema that touches viewers and lingers as emotional super glue. Arvind Swami and Karthi share the powerful impact of a common story that appeals in uncommon ways. Incidentally, Karthi, still under the spell of his role as influencer was an inch away from trouble. At a press meet for movie’s promotion, he was asked about the Tirupati Laddu issue. In his usual way he tried humour. Pawan Kalyan came down heavily on his flippant attitude and soon Karthi had to apologise. Sensible otherwise, the Telugu version of Meiyazhagan would have suffered. (By Padma Ramnath)

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