Rajinikanth, Management Guru

Rajinikanth’s fans can go to any extent. The latest declaration of loyalty is a book to turn his unforgettable one-liners into management mantras.

Rajinikanth’s fans can go to any extent. The latest declaration of loyalty is a book titled Rajini’s PUNCHtantra : Value Statements on Business and Life Management by two fans who’ve decided to turn his unforgettable one-liners into management mantras. The authors—P C Balasubramanian, director of an employee background verification agency Matrix Business Services, and Raja Krishnamoorthy, director of an HR firm TalentMaximus—have chosen 30 of the Tamil superstar’s one-liners that could help turn around your business. Rajini mantra No 1: “En vazhi, thani vazhi” (My way is a unique way). Follows the analysis: ‘Don’t choose a ‘me too’ line of business or a ‘me too’ way of running a business…The failure of the many dotcom companies is a typical example.’ Touché. The book was released in Chennai on Rajinikanth’s 61st birthday.