Sona School of Business & Management

A good Masters programme like an MBA must be a big value creator, as students doing a professional course like a Masters Programme, must be a master of the subject. The 4Cs embedded in our Business School – Convey, Convince, Convert & Create – hold a bright future for all its students. This evolution has been our newly created vision where Sona focuses on value instead of the cost, this on the platforms of JEF, MAT and MSE, is showing extremely good results in taking Sona Business school to be a top quality MBA school, says Thyagu Valliappa, a 4th generation Educationist & Entrepreneur.

Sona has been in business since 1920s,65 years in education,25 in business studies, a unique blend, only a few can have. Using this as a potential to nurture the society by adapting innovative methods and to make a difference using experience, Sona connects and innovates in the new fast paced world, where multi skilled, practical experience & positive thinking people are the key. Today, Sona offers a 360 degree learning platform for over 12,000 students.

Blending Technology & Management better down as MAT in Sona, is like adding chocolate to an ice cream – this has made a huge difference. Our Engineers with IT, BIO Tech, Mech or even Civil or Textiles with MBA degree are a super power blended with technical knowledge of an engineer and strategic thinking of a manager where the outcome creates a tremendous difference in solving real life problems and issues in any area.

Creating a positive mind set is the key. The focus has always been to get good results, which means we must get the student into a positive thinking process. Sona has the unique advantage of having its own Sona College of Naturopathy & Yoga where it has sea of Yoga Doctors, who create a positive mind set in more than 12,000 students – from KG to PG- across all our group of institutions, teaching pranayama, yoga & meditation.This has greatly improved our results in exams & tests in a big way, better concentration levels, improving stability & peace of mind in young students,there is a visible improvement in health overall. Mindset Engineering (MSE) introduced during the pandemic has proven to be a big game changer as teaching has taken a sea change where the student wants to learn rather than the teacher forcing the subject, The Attitude change is a big big advantage.

JOBS & PLACEMENTS

Jobs have always been the driver for a higher education institution. The focus is on increasing the pay packages for our students, today the top package is 17.5 lakhs per year.Instead of educating & then looking for placements. Companies identify the skill requirements & our TASK team (Training, Analytics,Skilling,Knowledge) will focus on the need of the co.

ENTREPRENEURSHIP

Our Ideation Camps called POM , ‘Power On Me’, (full moon day in Tamil).This unique platform where over 100 start-up ideas have been nurtured & mentored by Vice-chairman, Thyagu Valliappa personally , this has generated over 12 awards in FKCCI Manthan 2022 start- up competitions, where 5 teams have got funding & one has moved into IIT Madras using the POM as a base. Sona MBA programme has carved out special syllabus for startups & entrepreneurship where practical exposer along with case study, projects and theory are combined to produce an able entrepreneur.

FAMILY BUSINESS ENTREPRENEURSHIP

The key to put Salem on the world map, advantages & importance of hereditary business & continuity are taught with the possibility of 5x to 10x is growth, by making small corrections in the mind set & new strategies.. family business conclave held annually at Sona School of Management,where over 20 leading successful family business entrepreneurs speaking on the potential of promoting & sustaining traditional business by bringing in new opportunities in the areas of tech, startup/ venture capital & new process re-engineered vision to start creating larger business entities with more active growth thereby creating employment funnel in a city like Salem, TN. Center of the Defense Corridor equal distance to Hosur, Coimbatore & Trichy, all 2 hours drive, making Salem the Center of potential Growth.

Mindset Engineering (MSE) introduced during the pandemic has proven to be a big game changer as teaching has taken a sea change where the student wants to learn rather than the teacher forcing the subject, The Attitude change is a big big advantage.

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Live problems,projects,assignments, With the defining tagline, “Your Problem-Our Challenge” our consulting company, Sona Star Innovations P Ltd, has offered 250 projects , solving industry issues through MBA students.

Our B School has expanded its consultancy to companies in Bengaluru, Chennai& Coimbatore, corporate training, design/Process engineering for more than 25 top corporates, have tie ups with Sona Star. The prestigious projects includes traffic management & road safety, where we audit, analyze, consult & deliver a solution on process Re engineering, National high ways, Industry parks, large campuses, High Traffic Area HTA where our analytics team offer solutions.

Sona School of Business & Management has been recognized as the “Best B School-12 in India by Outlook, 2021.”AICTE approved with NAAC ‘A’ Grade, NBA accredited, SIRO recognized,ISO certified institution,affiliated to Anna University. Come let’s create Value, by Taking up Challenges at Sona School of Business & Management.

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